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Home / Advertising with StudyLight

Advertising opportunities on the StudyLight network

What's it all about?
It's about placing your product, ministry or service in front of the tens of thousands who daily visit the best site on the Internet for the study of God's word. It's about getting the most for your advertising dollar from the site chosen by hundreds of thousands of Christians each month as their start page. It's about not offending your potential customers with too many ads per page.

The past three months have seen over 400,000 visitors per month coming to StudyLight.org for learning. That translates into a monthly average of 180,000 unique visitors viewing over 2 million pages during their studies. With the average visitor coming to the site twice a day and viewing 5 pages per visit, your product, ministry or service will be seen at least once a day by each.
 

What are the demographics of StudyLight.org users?
A recent survey of visitors showed that:

  • 58% were male (42% female)
  • 72% were between the ages of 31 and 60
  • 77% earned over $25,000 a year (37% made over $45,000)
  • 72% were married (58% with children)
  • 52% held a college/university degree
  • 93% attended church regularly (40% held a position of responsibility)
  • 55% attended a conference in the past year

From these statistics you can see this is a group of committed Christians: committed to family, church and God. They are also committed to finding resources that help further their commitment.
 

How it works!
While most sites reduce the size of the ad, rendering more on a page, StudyLight.org provides you with the industry standard banner size and limits the number of ads for each page. An example can be seen in the banner at the top of the page. This size is 233% larger than your typical 468x60 banner found on other sites. With the increase in size, the amount of clicks have risen in proportion.

By limiting the amount and location of banners per page, we are eliminating your concern over having ads for competing companies appearing on the same page.
 

What's involved!
There are three levels of advertisement for the site which are listed below. Please note that the amount of impressions (each banner display is one impression) per month is not a maximum but a minimum. This means that no house ads are used to fill out the month when certain levels are reached. Instead a minimum is guarantee and the client is allow to recieve more exposure if the ad slots are not completely sold. Banners may be replaced as often as needed.


Silver Plan
Specs:   One banner advertising slot rotating up to 3 banners
Guaranteed minimum 50,000 banner impression per month

Gold Plan
Specs:   One banner advertising slot rotating up to 3 banners
One text link advertising slot rotating up to 2 different text links
Guaranteed minimum 100,000 banner impression per month

Platinum Plan
Specs:   One banner advertising slot rotating up to 6 banners
One text link advertising slot rotating up to 2 different text links
Guaranteed minimum 200,000 banner impression per month

Advertisers will also be able to see how their individual banners are performing in real-time using our advertisement statistics program. With a unique username and password, you will have access to the information you need to make sure your advertisement campaign is running smoothly.

Do you have a special offer that is valid until a certain date? Not a problem, tell us when it finishes and we can tailor a campaign specifically to meet your needs.

Banners should be made to the below specifications. If you are having trouble with the file size, try developing your ad in the jpg format with a greater compression.


Banner specifications:
Dimensions: 728x90, 120x600
File size: 40k or less
Format: jpg, gif or flash
Additional Info: Banners can include animation but must finish after third loop

Click rates can vary due to the quality of the ad and how often they are replaced.

The most useful form of advertisement is the 'text link' found in the left-hand column and on select pop-up pages. Depending on the wording, you can expect between 30-120 clicks a day.

If you are interested in advertising with StudyLight.org, send an email to Jeff Garrison containing information about your business and the level in which you are interested. You will be contacted by email within the next business day.

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